When Valentino wants to celebrate a new store opening, you know it’s going to be a lavish affair. Creative directors Maria Grazia Chiuri and Pierpaolo Piccioli have been in town all week to fête the opening of their new Fifth Avenue flagship and for the house’s grand finale, a three-tiered spectacular was held at the former Whitney Museum space (the institution moved downtown to the Meatpacking District and is opening its new doors in May). Once inside, the first stop was on the fourth floor where guests were invited to indulge in a fully sensory experience that was tied to a collaboration with Italian decorative arts company Fornasetti, and curated by Francesco Bonami.
A Baby Grand piano in a dark room represented sound, an LCD screen flashing Fornasetti images represented sight, a room where a cedar scent emanated from a large box with keyhole cutouts for smell, and for touch there was a room where Fornasettti hand cutouts hung from the ceiling by long strings. “I don’t know where to look, it’s overwhelming,” saidEmma Roberts with a laugh as one of the cutouts swiped past her perfectly polished nose. “It’s a lot.” Nearby Katie Holmes, looking lovely in a minidress by the designer stopped to playfully pose in a robot dance formation. As for taste? That must have been all of the Pierre Jouet champagne being passed around, darling.
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